Tesla Cybertruck

Utilizing the fusion of AR technology and 3D Digital Billboard DOOH, we're setting the stage for the Tesla Cybertruck's debut in Malaysia. This comprehensive strategy showcases the Cybertruck against the backdrop of Malaysia's commitment to a sustainable future, mirroring the nation's aspirations for net-zero emissions by 2050. Our AR content not only highlights the Cybertruck in iconic Malaysian landscapes but also integrates elements of technological advancement and eco-conscious living, making sustainability both aspirational and attainable. Supported by research indicating DOOH's ability to increase brand interest by 87% and AR's cost-effective nature in tripling brand lift, this dual approach magnifies the Cybertruck's appeal. By combining DOOH's widespread visibility with AR's immersive experience, we engage audiences on multiple levels, transforming the Cybertruck into a symbol of innovation and environmental stewardship across Malaysia, and leveraging social media to broaden our impact and reach.

For Tesla Cybertruck's Malaysian launch, we utilized a streamlined 3x3x3 AB testing approach: three visuals, three text captions, and three headlines across a wide audience. This method offered immediate, insightful feedback, leading to swift campaign optimizations. By week two, positive data trends enabled us to expand our efforts confidently. This efficient testing strategy quickly identified the most engaging content, ensuring the Cybertruck's message of sustainable mobility resonated effectively from the beginning.

Given X's (Formerly Known as Twitter) low penetration in Malaysia and leveraging Tesla's strong presence there, we're diversifying our approach to enhance Tesla Cybertruck's market entry. We're integrating DSP advertising with a robust presence on Facebook, Instagram, and TikTok to maximize reach and engagement. This strategy, enriched with the innovative use of 3D Billboards and AR content, coupled with the precision of our 3x3x3 AB testing, aims to solidify the Cybertruck's visibility across Malaysia's digital landscape. By tapping into the varied strengths of each social media platform, we plan to significantly uplift the Cybertruck's profile, encouraging interaction and building anticipation for sustainable mobility solutions. This multifaceted approach promises to place the Cybertruck at the heart of Malaysia's conversation on innovation and eco-friendliness.