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F&N 100-Plus
100-Fold of Prosperity & Happiness
Case Study
Since its inception in 1983, 100Plus has been a staple in Chinese New Year celebrations across households, symbolizing refreshment and festivity. For the Year of the Dragon in 2024, 100Plus took a bold step by launching a special edition gold can featuring a lively dragon, a symbol of prosperity and vitality, aligning perfectly with the holiday's spirit.
To bring this innovative design to the forefront, we launched a striking 3D Digital Billboard campaign near KLCC, the most prominent location, right before and during the Chinese New Year. This strategic ad placement not only highlighted the majestic gold dragon can but also bridged traditional symbols with modern aesthetics, captivating passersby and sparking discussions around this refreshing take on a cultural icon.
The campaign aimed to deepen the connection between 100Plus and Chinese New Year celebrations, showcasing the brand's commitment to innovation while respecting tradition. The gold dragon can became a must-have, enriching the festive experience and solidifying 100Plus's position as a forward-thinking brand that cherishes and contributes to cultural moments.
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The Challenges
The challenge for 100Plus was to innovate within the realm of Chinese New Year traditions, a period where its drinks are already a fixture in Malaysian homes. In a market brimming with excessive alternatives, the introduction of the gold dragon can for the Year of the Dragon in 2024 needed to do more than just stand out; it had to weave itself into the fabric of the celebration. It wasn't merely about launching another product variant; it was about reshaping 100Plus's role in the festivities. The mission was to elevate the gold dragon can to a symbol of the holiday's prosperity and vitality, persuading consumers to see it as an essential, modern addition to their New Year traditions. Achieving this meant capturing the dragon's symbolic power and merging it with the contemporary flair of the gold can, sparking a trend that marries the old with the new in festive celebrations.
Elevate CNY Tradition: 3D Billboard Brings 100Plus's Dragon to Life
Our 3D billboard starts off with the classic 100Plus can leaping off the screen, instantly drawing in viewers with its well-loved look. Then, out of nowhere, a magnificent gold dragon swoops in, wrapping itself around the can. As it soars, its magic touch changes the original can into an eye-catching gold version, reflecting the dragon’s lively spirit and good fortune.
But the enchantment continues. A flick of its tail, and the dragon introduces a breathtaking scene—more cans, now gleaming in gold, multiply, creating a stunning visual waterfall effect. To top it off, the dragon strikes a pose identical to the one on the cans, tying the whole spectacle together. This unforgettable display doesn’t just showcase the gold can's beauty but also immerses everyone in a story of prosperity and renewal, celebrating the spirit of the Chinese New Year.
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3D Advertisers Sdn Bhd® (1465848-U) 2024. All rights reserved.