L'Oréal Paris

L'Oréal's Glycolic Bright Range takes center stage at Pavilion KL with a 3D Digital Billboard DOOH campaign, transforming skincare advertising. Leveraging DOOH's power to increase brand interest significantly, we pair this with a targeted social media blitz, encouraging consumer interaction and elevating brand presence. This strategy not only spotlights product efficacy but also entices shoppers through an unforgettable visual journey, promising to spark a skincare revolution right in the heart of Kuala Lumpur's retail paradise. With L'Oréal, beauty becomes an immersive experience, beckoning passersby to discover the secret to glowing skin.

L'Oréal is taking the beauty experience to new dimensions with a larger-than-life AR campaign. Imagine L'Oréal's Glycolic Bright Range magnified in the virtual world—gigantic creams and serums transforming cityscapes into interactive beauty hubs. This bold AR strategy, supported by Meta AI's insights on enhanced brand lift and cost-efficiency, invites consumers to engage with our products on a grand scale. It's a strategy designed to capture attention, ignite conversations, and spread virally, ensuring that when people think of innovative skincare.

In the absence of prior data, we launched our campaign with the innovative 3x3x3 creative testing method—three creatives, three primary text options, and three headlines, all dynamically tested among a broad audience. This approach yielded immediate insights, enabling rapid iteration and optimization. By the second week, we observed marked improvements, facilitating increased investment and scaling. This method proved crucial for swiftly identifying high-impact combinations, driving enhanced campaign performance from the start.

L'Oréal harnesses the power of FB & Google Ads to elevate conversion rates for its skincare range. With Custom Audiences, we zero in on existing fans, curating ads that resonate with their proven interests. Lookalike Audiences expand our reach, connecting us with potential customers who share characteristics with our current loyalists. This dual-strategy ensures L'Oréal's ads not only capture attention but also drive meaningful engagement, boosting conversions by speaking directly to an audience predisposed to embrace L'Oréal's beauty innovations, thereby enhancing ad efficiency and ROI.

Through DSP advertising, L'Oréal zeroes in on the beauty enthusiast sector, significantly enhancing the brand's online footprint. Integrating dynamic AR visuals and data from our 3x3x3 AB testing, we've crafted a pervasive L'Oréal campaign that's impossible to miss. Our custom-tailored ads not only boost L'Oréal's visibility but also drive deeper consumer engagement with the brand's skincare lines. This calculated approach demonstrates the effectiveness of precise DSP targeting and continuous advertising efforts, ensuring L'Oréal remains a dominant force in the digital spaces frequented by beauty lovers, effectively increasing brand interaction and loyalty.