Galeri Khazanah
Virtual Gallery Gimmick
Launching Visual

The objective of this project was to create a captivating 3D launching video to mark the debut of Galeri Khazanah, Khazanah Nasional Berhad’s virtual art gallery.

Launched in July 2022, Galeri Khazanah is a digital space that showcases Khazanah’s extensive art collection, acquired gradually since the organization’s inception in 1994. This collection serves as a significant fragment of Malaysia’s institutional memory, reflecting the rich heritage and culture of the nation.

The gallery aligns with Khazanah’s mandate of “Advancing Malaysia,” aimed at building capacity and fostering vibrant communities through the preservation and promotion of local arts, heritage, and culture.

Project Brief

The main challenge of this project was to accurately and creatively represent the diverse art pieces by talented Malaysian artists in a virtual environment. The inaugural virtual art exhibition featured 57 artworks by 29 senior, established, and emerging Malaysian artists, including renowned figures such as Datuk Syed Ahmad Jamal, Datuk Ibrahim Hussein, Khalil Ibrahim, Latiff Mohidin, Dato’ Sharifah Fatimah, and others. Ensuring that each artwork was showcased effectively in a digital format while maintaining the integrity and essence of the original pieces was a critical focus of the project.

Challenges

Conclusion

The Galeri Khazanah Gimmick Launching Video was a pivotal project that celebrated the launch of a significant cultural initiative. By combining advanced 3D animation with thoughtful visual storytelling, we were able to create a video that not only honored Malaysia’s rich artistic heritage but also inspired viewers to engage with the virtual museum. This project underscores the power of digital media in promoting and preserving cultural heritage, making art accessible to a broader audience.