Client

100 PLUS

Services we do

Industry

Beverage

3D Billboard

100 Plus 3D Billboard Conjunction
with Lunar New Year

The 100Plus 3D billboard project was a unique and captivating visual created to celebrate the Lunar New Year. The primary purpose of this digital billboard was to showcase the exclusive new can design of 100Plus, crafted specifically for this festive advertising campaign. The visual aimed to symbolize prosperity and refreshment, perfectly aligning with the spirit of the Lunar New Year and 100Plus’s brand promise of quenching thirst and revitalizing energy.

This 3D billboard featured two distinct elements: the new can design and a majestic dragon that morphs from water, colored with 100Plus’s signature colors—red, green, and blue—along with gold, a color special to this celebration.

Project Brief

One of the primary challenges faced during this project was ensuring that the 3D billboard was both visually striking and aligned with the brand’s identity and the festive theme. Additionally, creating a seamless animation that captured the essence of prosperity and refreshment without overwhelming the viewers was a critical task. The dragon, being a significant symbol, needed to be both majestic and harmonious with the new can design. This project also involved a high level of creative execution to blend traditional symbolism with modern visual storytelling.

Challenges

Credits

Project Lead: Harvard Yap Hou Fai
Creative Lead: Hamim Rosidi
Technical Lead: Ilyas Bin Sofian
3D Artist: Wong Ru Yi
Storyboard Artist: Chia Kae Huey

Discover More Work