PANDAi Jaga Anda | FOOH

Mr DIY, Malaysia’s largest hardware retailer, aimed to strengthen the brand connection with its audience by launching the “PANDAi Jaga Anda” campaign, featuring its new mascot, PANDAi. Alongside the 3D Billboard, we developed an engaging Fake-Out-Of-Home (FOOH) video to further bring PANDAi’s personality to life and extend the campaign’s reach.
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The objective of the FOOH campaign was to reinforce Mr DIY’s message that “PANDAi is always there to help” by creating a playful and relatable narrative for social media. This complemented the 3D Billboard and further introduced PANDAi as a reliable, lovable mascot.
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The key message revolved around how Mr DIY, represented by PANDAi, offers practical solutions for every situation, blending reliability with a touch of humor and charm.

Project Brief

Ideas & concepts

The FOOH video expanded on the 3D Billboard narrative by placing PANDAi in a real-world environment to connect with audiences in an engaging and relatable way. • Core Goal: Establish PANDAi as a helpful, ever-present character while demonstrating Mr DIY’s customer-first values.

• Visual Appeal: Show PANDAi seamlessly transitioning from the digital billboard into a physical location to create a dynamic, immersive experience.
• Emotional Connection: Use PANDAi’s humorous reactions and helpful actions to create an emotional bond with viewers.
• Rainy Day Metaphor: Highlight Mr DIY’s reliability through a scenario where PANDAi helps people during unexpected rain by pulling out an umbrella, symbolizing protection and care.
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This concept brought the “PANDAi Jaga Anda” tagline to life in a fun and memorable way, aligning perfectly with the campaign’s goals.

Conclusion

The “PANDAi Jaga Anda” FOOH Campaign successfully extended the narrative of PANDAi into a real-world setting, capturing the hearts of the audience with its playful, relatable story. The combination of humor, creativity, and innovative integration between digital and physical spaces made the campaign a standout success.
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The FOOH video further cemented PANDAi’s role as Mr DIY’s reliable mascot, leaving a lasting impression on audiences while reinforcing the brand’s commitment to helping its customers.