Kiehl’s Truly Targeted
Blemish-Clearing Solution
FOOH

The objective of this project was to create a captivating Fake Out-Of-Home (FOOH) visual campaign for Kiehl’s new Truly Targeted Blemish-Clearing Solution. This serum is specifically formulated to visibly reduce pimple size, color, and post-blemish marks.

The campaign features Kiehl’s iconic mascot, Mr. Bones, set against the stunning backdrops of two of the most recognizable landmarks in Malaysia and Singapore: the Petronas Twin Towers and Marina Bay Sands.

The goal of this FOOH visual was to leverage these iconic locations to highlight the effectiveness of Kiehl’s new product in an engaging and visually impactful manner.

Project Brief

SINGAPORE

MALAYSIA

One of the primary challenges of this project was coordinating the interaction between the actors and the CGI elements. Ensuring that the actors could convincingly interact with objects that were not actually present required careful choreography and precise direction. Additionally, integrating the CGI elements with real-world footage posed a technical challenge, as we needed to achieve a seamless blend that would not appear artificial or out of place.

Challenges

Conclusion

The Kiehl’s FOOH campaign for the Truly Targeted Blemish-Clearing Solution demonstrated the power of visually impactful marketing in high-profile locations. By seamlessly blending real-world footage with advanced CGI, we created a campaign that not only captured attention but also effectively communicated the product’s benefits. Looking to create a visually stunning and impactful marketing campaign? Contact 3D Advertisers today for cutting-edge FOOH solutions.