L’Oréal Paris Voluminous
Panorama Waterproof
Mascara

The objective of this project was to create a Fake Out-of-Home (FOOH) visual campaign to launch and promote the new L'Oréal Paris Voluminous Panorama Waterproof Mascara.

The campaign aimed to capture the attention of the audience by integrating the product with iconic landmarks in Malaysia and Singapore, specifically the Petronas Twin Towers and Gardens by the Bay's Supertree.

By morphing the mascara into these landmarks, we sought to deliver a striking, memorable visual experience that would resonate with viewers and highlight the mascara's unique attributes.

Project Brief

SINGAPORE

MALAYSIA

The objective of this project was to create a Fake Out-of-Home (FOOH) visual campaign to launch and promote the new L’Oréal Paris Voluminous Panorama Waterproof Mascara.

The campaign aimed to capture the audience’s attention by seamlessly integrating the product with iconic landmarks in Malaysia and Singapore, specifically the Petronas Twin Towers and Gardens by the Bay’s Supertree.

By morphing the mascara into these landmarks, we sought to deliver a striking, memorable visual experience that would resonate with viewers and highlight the mascara’s transformative power and high impact.

Challenges

Conclusion

The L’Oréal Paris Voluminous Panorama Mascara FOOH campaign successfully captured the audience’s attention by transforming iconic landmarks into dynamic visual experiences. By leveraging advanced CGI and meticulous planning, we created a campaign that not only highlighted the product’s unique attributes but also resonated with viewers across Malaysia and Singapore. This project underscores the effectiveness of FOOH campaigns in creating memorable brand experiences that engage and captivate audiences.