Think Again by IOI Resort City.

IOI Resort City is a vibrant destination that combines leisure, retail, and lifestyle experiences. Their new campaign, “Think Again,” aims to challenge perceptions about Putrajaya, encouraging audiences to see it as a dynamic hub of activities rather than a quiet administrative area. To amplify this message, IOI Resort City partnered with 3D Advertisers to create a visually stunning 3D Billboard campaign.
‍
The purpose of the campaign was to promote IOI Resort City’s “Think Again” initiative, aimed at redefining perceptions of Putrajaya as a destination full of exciting activities. By leveraging the immersive power of 3D Billboards, the campaign highlighted IOI Resort City’s diverse offerings, such as shopping, pickleball, ice skating, and pet-friendly parks.

Project Brief

key message

The key message, “Nothing to do? Think Again!”, served to challenge preconceived notions about Putrajaya and showcase IOI Resort City as a vibrant, activity-packed destination.

Conclusion

The “Think Again” 3D Billboard Campaign successfully redefined perceptions of Putrajaya by showcasing IOI Resort City as a hub of activities and excitement. The combination of a dynamic cityscape, engaging animations, and vibrant transitions captivated audiences, delivering the key message with impact.
‍
This project highlighted the transformative potential of 3D billboards in creating immersive, memorable brand experiences that resonate with diverse audiences.

Let’s Talk

Book a session with our sales team today

Email Us

Got a Question?

We can answer

Email Us

Credits

Project Lead: Harvard Yap Hou Fai
Technical Lead: Ilyas Bin Sofian
3D Artist: Chun Chew Hung, Muhammad Syahir Syafiq Bin Zuraini, Adam Kamal & Ahmed Easa