WHST Design, a leader in kitchen cabinet design and manufacturing, aimed to make a significant impact at Kitchen Fair 2023.
Their goal was to attract homeowners to their booth and showcase their latest kitchen cabinet designs, highlighting affordability, diverse color options, and exclusive fair promotions.
To achieve this, WHST Design partnered with 3D Advertisers to create an engaging 3D commercial that would be displayed on loop within their booth. The video needed to capture attention, convey the brand’s key messages, and drive interest in their products.
The main challenge in this project was adapting to the client’s evolving vision. WHST Design had an initial concept but was open to experimenting with different styles and looks, which led to multiple revisions throughout the development process. Ensuring the final video aligned with WHST Design’s brand while meeting their dynamic requirements was a critical focus.
This project highlights the importance of creating mockup samples during the early stages of video production. These samples offer clients a tangible preview of the final product’s look and feel, helping to minimize revisions and streamline the development process. The 3D commercial proved to be a valuable asset for WHST Design at Kitchen Fair 2023, demonstrating the power of 3D animation in enhancing brand visibility and attracting potential customers. For businesses looking to elevate their presence at trade shows and fairs, 3D animation offers a dynamic and effective solution.
Project Lead & Creative Lead: Hamim Rosidi
Co-Project Lead: Harvard Yap Hou Fai